Privacy Policy

RxION ("RxION," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our telemedicine platform, mobile applications, and engage with our services (collectively, the "Services").

By accessing or using our Services, you consent to the collection, use, disclosure, and protection of your information as described in this Privacy Policy. If you do not agree with our practices, please do not use our Services.

1. Scope of This Privacy Policy

This Privacy Policy applies to all personal information we collect through:

• Our website: www.tryrxion.com
• Our mobile applications
• Communication through email, SMS, or other channels
• Any other services that link to this Privacy Policy

This Privacy Policy does not apply to Protected Health Information (PHI) regulated by HIPAA. To learn how we handle PHI, please refer to our HIPAA Privacy Policy.

Note: This Privacy Policy applies only to services provided by RxION and does not cover the privacy practices of RxION's designated pharmacy or other third-party pharmacy partners.

2. Information We Collect

We collect both Personal Information (PI) and Non-Personal Information (NPI) directly from you, automatically through your interactions with our platform, and from third parties.

A. Personal Information You Provide Directly

When you use our Services, we may collect:

• Full name
• Date of birth
• Mailing address
• Email address
• Phone number (including mobile number for text message communications)
• Gender and demographic information
• Medical history and health-related information (HIPAA-covered)
• Payment details (processed by third-party providers)
• Account login credentials
• Communications you send us (emails, chats, surveys, reviews)
• Any other information you choose to provide

B. Information We Collect Automatically

We automatically collect information such as:

• Device type, operating system, and browser type
• IP address and approximate geolocation (described further in Section 5)
• Pages visited, links clicked, and time spent on pages
• Referring and exit pages
• Search queries
• Cookie and tracking data, including data used to detect shopping cart activity and abandonment

C. Information from Third Parties

We may receive information from:

• Licensed healthcare providers
• RxION's designated pharmacy (for prescription fulfillment only)
• Payment processors
• Analytics providers (e.g., Google Analytics)
• Advertising and remarketing partners
• Public databases or social media platforms (if you engage with us there)

3. How We Use Your Information

We use your information for legitimate business purposes, including:

A. Providing and Improving Our Services

• Verifying identity and eligibility
• Processing registration, intake, and consultations
• Scheduling and managing appointments
• Facilitating prescription fulfillment through our designated pharmacy
• Processing payments and transactions

B. Communicating With You

• Sending transactional messages (appointments, prescription updates, shipping confirmations)
• Providing customer support
• Sharing service updates or policy changes
• Sending marketing communications (including text messages) where you have provided consent

C. Personalizing Your Experience

• Customizing content and recommendations
• Delivering personalized marketing where legally permitted
• Sending reminder messages, including abandoned cart reminders, based on your interactions with our website

D. Research and Analytics

• Improving services and user experience
• Monitoring usage trends
• Measuring marketing effectiveness

E. Ensuring Security and Compliance

• Preventing fraud and abuse
• Complying with legal and regulatory obligations
• Protecting the rights and safety of RxION and users

4. How We Share Your Information

RxION does not sell your personal information.

A. Healthcare Providers

We share information with licensed healthcare providers to evaluate medical information and provide treatment.

B. RxION's Designated Pharmacy

Information, including PHI, may be shared solely for prescription fulfillment. The pharmacy is responsible for its own privacy practices.

C. Service Providers and Vendors

We may share information with trusted vendors providing:

• Payment processing
• Hosting and IT services
• Customer support tools
• Analytics and marketing services

D. Legal and Regulatory Disclosures

We may disclose information when required to:

• Comply with law or legal processes
• Enforce agreements
• Prevent fraud or security threats

E. Business Transfers

Personal information may be transferred during mergers, acquisitions, or asset sales, with notice provided when required.

F. Text Messaging Opt-In Data and Consent

The categories of sharing described above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties for their marketing or promotional purposes.

5. Cookies, Tracking Technologies, and Location Data

RxION uses cookies and similar technologies, including:

• Essential cookies – Core site functionality
• Analytics cookies – Usage analysis
• Advertising cookies – Personalized ads
• Social media cookies – Content sharing
• Shopping cart cookies and plugins – Used to track items added to your cart and to determine when a cart has been abandoned. This information is used to send cart reminder messages by email and, where you have consented, by text message.

You can manage cookies through browser settings or industry opt-out tools.

Location Data

We collect approximate geolocation information derived from your device's IP address. We do not collect precise GPS-based location data through our website. This approximate location information is used to:

• Determine general regional demographics for service availability and analytics
• Help detect and prevent fraud
• Comply with state-specific telemedicine regulations
• Improve content relevance

If, in the future, we offer features that rely on precise location data, we will request your explicit consent and update this Privacy Policy to fully describe how that data is collected and used.

6. Text Message (SMS) Communications

RxION uses text messages to communicate with patients and customers who have provided express written consent. Our text message program is designed to support your care experience and keep you informed.

A. Types of Messages

Depending on the consent you have provided, we may send the following categories of text messages:

• Transactional messages – Appointment reminders, prescription updates, shipping confirmations, account notifications, and customer support replies.
• Marketing and promotional messages – Promotions, special offers, new product announcements, and educational content related to our Services.
• Cart reminder messages – Reminders about items left in your shopping cart, sent based on website cookies and similar tracking technologies.

B. Consent and How We Collect Mobile Numbers

We collect mobile phone numbers when you provide them through our website forms, account registration, intake forms, checkout, or other points of contact. By providing your mobile number and opting in to text messages, you consent to receive recurring automated marketing and transactional text messages from RxION at the number provided. Consent is not a condition of purchase.

C. Message Frequency, Rates, and Carriers

Message frequency varies. Message and data rates may apply based on your wireless carrier plan. RxION and the wireless carriers are not liable for delayed or undelivered messages. Supported carriers include all major U.S. carriers.

D. Opting Out and Help

You may opt out of marketing text messages at any time by replying STOP to any text message you receive from us. You will receive a confirmation message, and you will not receive further marketing messages unless you opt back in. You may continue to receive transactional messages related to your account or treatment.

For help, reply HELP to any text message or contact us.

E. Privacy of Your Mobile Number and Opt-In Data

As stated in Section 4(F), text messaging originator opt-in data and consent are not shared with any third parties for marketing or promotional purposes. We use service providers (such as our messaging platform) solely to deliver messages on our behalf.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

A. Right to Access

Request a copy of your personal data.

B. Right to Correct

Request correction of inaccurate information.

C. Right to Delete

Request deletion, subject to legal obligations.

D. Right to Object or Restrict Processing

Limit or object to certain data uses.

E. Right to Data Portability

Receive your data in a structured format.

F. Right to Opt-Out of Sharing

Opt-out of data sharing for targeted advertising.

G. Right to Non-Discrimination

No penalty for exercising privacy rights.

8. Marketing Communications and Opt-Outs

You may opt out of marketing communications by:

• Clicking "Unsubscribe" in emails
• Replying "STOP" to SMS messages (see Section 6 for details)
• Updating your account preferences
• Contacting us at privacy@rxion.com

Transactional messages will still be sent.

9. Data Retention

We retain personal information only as long as necessary for service delivery, legal compliance, and dispute resolution.

10. Data Security

We use industry-standard safeguards, including:

• SSL encryption
• Role-based access controls
• Regular security audits
• Privacy training for staff

No system is completely secure.

11. Third-Party Websites

We are not responsible for third-party privacy practices. Review their policies before sharing information.

12. Children's Privacy

RxION does not knowingly collect data from individuals under 18. Any such data will be deleted promptly.

13. International Users

Our Services are intended for U.S. residents. International compliance will apply if expanded.

14. Changes to This Privacy Policy

• Updates will be posted with a revised date
• Material changes will be communicated

Continued use of the Services constitutes acceptance.

15. Contact Us and Data Subject Inquiries

For general questions about this Privacy Policy, please contact us.

To exercise your privacy rights (access, amendment, deletion, portability, or complaint), or for any question about your protected health information, contact our designated Privacy Officer: