RxION (“RxION,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our telemedicine platform, mobile applications, and engage with our services (collectively, the “Services”).
By accessing or using our Services, you consent to the collection, use, disclosure, and protection of your information as described in this Privacy Policy.
If you do not agree with our practices, please do not use our Services.
1. Scope of This Privacy Policy
This Privacy Policy applies to all personal information we collect through:
- Our website: www.tryrxion.com
- Our mobile applications
- Communication through email, SMS, or other channels
- Any other services that link to this Privacy Policy
This Privacy Policy does not apply to Protected Health Information (PHI) regulated by HIPAA. To learn about how we handle PHI, please refer to our HIPAA Privacy Policy.
Note: This Privacy Policy applies only to the services provided by RxION and does not cover the privacy practices of RxION’s designated pharmacy or any other third-party pharmacy partners that fulfill prescriptions. Please refer to the pharmacy’s own privacy practices for more information on how they handle your information.
2. Information We Collect
We collect both Personal Information (PI) and Non-Personal Information (NPI) directly from you, automatically from your interactions with our platform, and from third parties.
A. Personal Information You Provide Directly
When you use our Services, we collect information you provide voluntarily, such as:
- Full name
- Date of birth
- Mailing address
- Email address
- Phone number
- Gender and demographic information
- Medical history and health-related information (covered under HIPAA)
- Payment details (credit/debit card information processed by third-party payment providers)
- Account login credentials
- Communications you send us (email, chat, surveys, reviews)
- Other information you choose to provide
B. Information We Collect Automatically
When you interact with our website or mobile app, we automatically collect information about:
- Device type, operating system, and browser type
- IP address and geolocation data
- Pages you visit, links you click, time spent on pages
- Referring/exit pages
- Search queries
- Cookies and tracking technologies data (see Section 5)
C. Information from Third Parties
We may collect personal information about you from third-party sources, including:
- Healthcare providers (as part of telemedicine services)
- RxION’s designated pharmacy (for prescription fulfillment only; governed by its own privacy policies)
- Payment processors
- Analytics providers (e.g., Google Analytics)
- Advertising partners (for remarketing and targeted ads)
- Public databases, social media platforms (if you connect with us there)
3. How We Use Your Information
We use your personal information for a variety of legitimate business purposes, including:
A. Providing and Improving Our Services
- Verifying your identity and eligibility to use our Services
- Processing your registration, intake, and telemedicine consultations
- Scheduling and managing your healthcare appointments
- Fulfilling prescriptions and arranging delivery with RxION’s designated pharmacy (note: RxION does not operate a pharmacy and does not handle or ship medications)
- Processing transactions and payment collections
B. Communicating With You
- Sending transactional messages (appointment confirmations, prescription updates)
- Providing customer support and responding to your inquiries
- Sending updates about new services, features, or policy changes
C. Personalizing Your Experience
- Customizing content and recommendations based on your preferences and browsing behavior
- Delivering personalized marketing communications, where legally permitted
D. Research and Analytics
- Conducting data analysis to improve our Services and user experience
- Monitoring and analyzing usage patterns and trends
- Measuring the effectiveness of our marketing campaigns
E. Ensuring Security and Compliance
- Detecting and preventing fraud, abuse, or security threats
- Complying with legal obligations, regulatory requirements, and enforcing our Terms of Use
- Protecting the rights, privacy, safety, or property of RxION and our users
4. How We Share Your Information
RxION does not sell your personal information. We only share your data in ways that comply with this Privacy Policy and applicable law.
A. Healthcare Providers
We share personal information with licensed healthcare providers who evaluate your medical information, provide consultations, and issue prescriptions.
B. RxION’s Designated Pharmacy
Your personal information, including PHI (as governed by HIPAA), may be securely shared with RxION’s designated pharmacy solely for the purpose of fulfilling and shipping your prescriptions. The designated pharmacy is independently responsible for its own privacy practices and compliance with applicable pharmacy and privacy laws.
C. Service Providers and Vendors
We may disclose your information to trusted service providers that assist us with:
- Payment processing merchant account/s
- IT support and hosting services
- Customer support platforms
- Data analytics
- Marketing and advertising services
All service providers are contractually obligated to use your data only as necessary to perform services on our behalf and maintain confidentiality.
D. Legal and Regulatory Disclosures
We may disclose your personal information to law enforcement, regulatory authorities, or other third parties if required by:
- Applicable law, regulation, legal process, or government request
- Enforcement of our Terms of Use, Privacy Policy, or other agreements
- Protection of the rights, property, or safety of RxION, our users, or others
- Detection or prevention of fraud, security threats, or illegal activities
E. Business Transfers
If RxION is involved in a merger, acquisition, financing, sale of assets, bankruptcy, or other transaction, your personal information may be transferred as part of that transaction. We will provide notice before your personal data becomes subject to a different privacy policy.
Note: RxION provides telemedicine services and does not dispense or ship medications. All prescription fulfillment is handled by RxION’s designated pharmacy. Any questions about prescription handling, shipping, or pharmacy-specific privacy practices should be directed to that pharmacy.
5. Cookies and Tracking Technologies
RxION uses cookies and similar tracking technologies to enhance your browsing experience. These may include:
- Essential cookies: Required for core website functionality (e.g., login, security).
- Analytics cookies: Help us analyze usage patterns and improve functionality.
- Advertising cookies: Deliver personalized advertisements based on your interests.
- Social media cookies: Enable content sharing through social media platforms.
You can control cookies by:
- Adjusting your browser settings
- Opting out of advertising cookies via industry opt-out programs (e.g., Network Advertising Initiative, Digital Advertising Alliance)
Disabling cookies may impact certain features of our website.
6. Your Rights and Choices
Depending on your jurisdiction (California, Colorado, Virginia, GDPR in the EU), you may have the following rights:
A. Right to Access
You have the right to request a copy of your personal data collected by RxION.
B. Right to Correct
You may request correction of inaccurate or incomplete personal information.
C. Right to Delete
You may request that RxION delete your personal data, subject to legal exceptions (e.g., medical record retention laws).
D. Right to Object or Restrict Processing
You may object to certain processing activities, such as direct marketing, or request restrictions on the processing of your personal data.
E. Right to Data Portability
You may request a copy of your personal data in a structured, machine-readable format, where applicable.
F. Right to Opt-Out of Sale or Sharing (CCPA/CPRA)
Although RxION does not “sell” personal information as defined under CCPA, you may have the right to opt-out of the “sharing” of personal data for targeted advertising purposes.
G. Right to Non-Discrimination
You will not receive discriminatory treatment for exercising your privacy rights.
7. Marketing Communications and Opt-Outs
RxION may send you marketing emails or SMS communications. You can opt out by:
- Clicking the “Unsubscribe” link in emails
- Replying “STOP” to SMS messages
- Adjusting your communication preferences in your account settings
Even if you opt out of marketing messages, you will continue to receive transactional messages (e.g., appointment confirmations, account updates).
8. Data Retention
RxION retains your personal information as long as necessary to:
- Provide you with our Services
- Comply with legal obligations (e.g., healthcare record retention laws)
- Resolve disputes and enforce agreements
When no longer required, we securely delete or anonymize your data in accordance with our data retention policies.
9. Data Security
We take data security seriously and implement industry-standard measures to safeguard your personal information, including:
- Secure Socket Layer (SSL) encryption
- Role-based access controls
- Regular security audits
- Staff training on data privacy
However, no system can guarantee 100% security. You are responsible for maintaining the confidentiality of your account credentials.
10. Third-Party Websites
Our Services may include links to third-party websites or services not operated by RxION. We are not responsible for the privacy practices of third parties. We encourage you to read their privacy policies before sharing personal information.
11. Children’s Privacy
RxION does not knowingly collect or solicit personal information from children under the age of 18.
- If we discover we have collected personal data from a minor without verified parental consent, we will delete it promptly.
- Parents or guardians who believe their child has provided personal information should contact us.
12. International Uers
Our Services are currently intended for U.S. residents only. If we expand internationally, we will comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) in the EU/EEA.
13. Changes to This Privacy Policy
RxION may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.
- We will notify you of material changes via email or prominent notice on our website.
- The revised policy will include an updated “Last Updated” date.
Continued use of the Services constitutes acceptance of the revised Privacy Policy.
14. Contact Us
If you have any questions, concerns, or wish to exercise your privacy rights, contact us.
